Date: Jan - May 2020
Product: PC Express Delivery
Role: Lead Product Designer
Skills & Methods: Project Management, Usability Testing, Interaction Design, UI Design
Artifacts: User flows, Wireframe sketches, Screen designs, InVision prototypes, Presentation decks, Gantt charts
All the plans have been made and work was already underway to add the delivery service onto the PC Express (PCX) web and app experience. With the imminent launch of a competitor service (Voilà) and the pandemic lockdown, PCX Delivery needed to launch earlier than planned.
I was the Lead Product Designer on this project and worked on the web experience. I also oversaw the mobile app designs from a fellow Product Designer.
I managed and adapted the design plans to meet the changing timelines for both web and app without sacrificing quality or rigour.
I enabled the delivery team to launch earlier than the promised deadline.
The initial design plan was made up of multiple 1- to 2-week sprints that covered various facets of the entire experience on both the web and app platforms. The whole design project spanned 4 months.
The first 2 sprints were focused on a high level flow and prototype for usability testing. The goal was to test the end-to-end happy path experience, uncover any potential issues and inform our upcoming sprints.
While the design project was in flight, Product wanted to speed up the process to allow the developers to work on something sooner.
I changed the plan to add a 1-week sprint dedicated to polishing the end-to-end happy path experience once the high level usability testing was complete. The test informed what needed to change in order for it to be a true happy path.
This enabled the developers to start coding the happy path experience first while the designers worked through the various unhappy path scenarios in detail.
Due to the spread of COVID-19, the world went into lockdown. People were advised to limit the number of trips to grocery stores, or avoid shopping in-store altogether if possible.
This was a chance for PCX Delivery to help Canadians stay safe during the pandemic. We can help people get their groceries while staying home.
The initial plan was to have the project launched after revisions were made based on the full usability testing results. Due to changing circumstances, the revisions were made post-launch and informed the upcoming product roadmap instead. This allowed the team to launch early while we kept our design and research.
Be flexible and plan in small chunks. Tasks are tetris blocks that can be moved and rearranged to suit our needs.
Moving faster doesn't mean being sloppy. It means being smarter about what we do and how.